Tokyo Broadcasting System (TBS), the powerhouse behind the global format phenomenon American Ninja Warrior, has named industry veteran Elwin de Groot as Senior Unscripted Development Executive for TBS International.
Bringing over 20 years of expertise from companies like MTV/ P+, Endemol Shine, Talpa and Armoza Formats, de Groot transitions from an advisory role to in-house leadership at TBS’s LA office. He will spearhead the strategy to develop original IP and adapt TBS content for U.S. audiences.